Chèque numérique en faveur des commerçants et artisans franciliens - "Pour un commerce connecté"

Maintenir et développer l'activité des artisans et commerçants de proximité grâce au digital.

VOLETS D'INTERVENTION :

• Améliorer sa gestion digitale ;
• Générer du flux dans sa boutique grâce au marketing digital ;
• Booster ses ventes grâce au e-commerce.

 

DEPENSES ELIGIBLES :

- Dépenses de fonctionnement (inscrites dans les charges de l'entreprise) :

• solutions digitales de gestion (logiciel de caisse, gestion des stocks, gestion clientèle,…) sous forme d'abonnement ;
• dépenses de publicité digitale, solutions de fidélisation ;
• solutions de géolocalisation, frais de référencement, achat de mots clés, statistiques d’audience ;
• réservation de nom de domaine, frais d’hébergement ;
• abonnement à un logiciel de création de site en SaaS, frais d’optimisation ;
• abonnements ou commissions sur les ventes liés à une solution digitale visant à développer les ventes (plateforme en ligne, marketplace, click and collect, etc.).

 

- Dépenses en investissement (inscrites à l'actif de l'entreprise) pour le développement, la réalisation et l'acquisition de site internet.

Entreprises indépendantes, commerçants ou artisans :

• qui gèrent de façon autonome et isolée un point de vente (hors franchise) ;
• ayant leur établissement en Ile-de-France ;
• avec un effectif inférieur à 10 salariés, y compris les entreprises sans salarié ;
• inscrites au RCS et/ou au RM.

 

Ne sont pas éligibles :

• entreprises de la filière numérique ;
• professions réglementées et libérales ;
• activités financières et immobilières ;
• organismes de formation, de conseil, et bureaux d’études.

Subvention plafonnée à 1 500 €, dont le montant dépendra des dépenses engagées.

Un établissement ne peut être bénéficiaire qu’une seule fois de l’aide.

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